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Strength in Every Season: Heart, Hustle & Help at Phoenix


🔥 Phoenix Athletics is blazing the trail — again


We’re thrilled to announce the launch of our brand-new STUNT team, making us the first gym in the Rochester area to offer this cutting-edge, fast-growing sport. STUNT is where athleticism meets strategy — and we couldn’t be more excited to bring it to our Phoenix families.


💡 What is STUNT the Sport?


STUNT is a competitive team sport derived from cheerleading that removes the crowd-leading element and focuses solely on athletic, technical skill. Think of it as the sport version of cheer — where stunts, pyramids, tosses, jumps, and tumbling take center stage. Here’s how it works:


📣 Structured Format:

Four quarters of play:

  1. Partner Stunts

  2. Pyramids & Tosses

  3. Group Jumps & Tumbling

  4. Team Routine


🏆 Head-to-Head Competition:

Two teams perform the exact same routines. Judges award points to the team with the cleaner execution. It’s fast-paced, technical, and thrilling to watch.


📚 Official + Regulated:

STUNT is governed by a national organization with official rules, scoresheets, and structure — making it a recognized Title IX sport at many colleges and growing fast at the high school and club level.


🌟 Why STUNT is a Game-Changer

For Athletes:

  • Learn new skills in a structured, focused environment

  • Compete in a collegiate-style sport growing across the country

  • Sharpen technique, timing, and teamwork

  • Great option for athletes who love cheerleading but want something different

For Parents:

  • Shorter season = lower time commitment

  • Affordable pricing

  • Clear goals, structure, and feedback

  • Opportunity for college recruitment in a Title IX-recognized sport


🟣 Why Phoenix?

Phoenix Athletics has always been about innovation, inclusion, and intentionality. We don’t just create teams — we build opportunities. With our highly experienced coaching staff, athlete-centered philosophy, and now our pioneering STUNT program, we’re continuing to lead the way for what’s next in cheer and performance athletics.


🚀 Ready to Join the Movement?

Whether your athlete is looking to stay sharp in the off-season, try something new, or dive into a competitive team sport — STUNT is the place to start.

👉 Questions? Message us on social or visit phoenixathleticsny.com


IT’S TIME FOR TRYOUTS

💜 To Our Phoenix Athletes 💜
As Tryouts Approach…
You’ve trained. You’ve sweated. You’ve stumbled and stood back up. And now, the time has come to show the world what you’re made of. As you walk through those doors this weekend, know this: you are already enough.

Your hard work, your determination, your passion — they’ve brought you here. Tryouts aren’t just about where you land — they’re about how you rise.

✨ Shine bright. Show us your heart, your grit, your joy.
💪 Stand tall. Mistakes are just stepping stones — don’t let them dim your light


🌟 Believe in your journey. No matter what team you’re placed on, there is VALUE in it. Growth happens where it’s meant to.

We see YOU. We see your potential. And more importantly, we believe in who you are becoming — on and off the mat.

Walk in with confidence. Walk out with pride. The mat is ready. Are you? Let’s fly into Season 7 together — stronger, braver, and more united than ever. 💜🖤



💜 More Than a Level: Why Team Placement Is About the Whole Athlete 💜


As we head into placement season, there’s a buzz in the air — and often, that buzz is filled with one question: “What level will my child be?” We get it. Levels are exciting. They’re part of the structure that makes all star cheer so unique. But we want to gently reframe the conversation — because when it comes to creating strong, successful athletes, the level is not the goal. Growth is.


🧠 Let’s Talk About “The Bucket

Each level in all star cheer isn’t about checking off one skill. It’s a bucket of must-have skills — and more importantly, the ability to execute them safely, cleanly, and consistently. Just because an athlete can throw a level-appropriate tumbling pass doesn’t mean they’re ready to compete at that level. We also look at:


• Jumps

• Stunting ability

• Tumbling technique

• Endurance

• Performance

• Maturity and mindset


The execution of skills matters more than the mere acquisition of them.


🎯 The Real Goal: Progress, Not Pressure

If an athlete is leveled up too soon to showcase a single skill, it may actually limit their long-term progress. They might miss vital opportunities to develop in other areas of cheer — or even worse, they might lose confidence if they struggle to keep up. At Phoenix, we don’t place athletes just to fill spots. We place them where they will thrive, where they can shine in a way that is sustainable, safe, and confidence-building. We surround them with teammates who push them to be their best and help them fall in love with the process.


🧑‍🏫 Why Parents Shouldn’t “Pre-Determine” Levels

We know it can be tempting to guess, assume, or even hope for a particular level. But doing so can put unnecessary pressure on your athlete, and lead to disappointment if expectations don’t align with what the coaches see. We kindly ask families to trust the process — and our experienced staff. Our coaches are dedicated to making decisions that serve the entire team and the individual athlete. That includes factors you may not see from the stands — like group dynamics, role flexibility, and growth trajectory.


What You Can Focus On

Instead of wondering what level your child might land on, help them:


💜Focus on clean technique

💜Practice with a positive mindset

💜Learn how to be a great teammate

💜Stay hydrated and rested during evaluations

💜Understand that every team has value — and every athlete contributes in meaningful ways


💬 A Final Note from the Phoenix Team

We’re not just building rosters — we’re building athletes. When you walk through our doors, you become part of something bigger than a level. You become part of a gym that sees the whole child, not just a skill set. So as placements approach, we invite you to breathe deep, lean in, and trust that we’re building teams where your child will grow, shine, and love every minute of the journey. Because in this gym, every level matters. Every athlete matters.






💸

Cheer Without the Stress: How Phoenix Families Fund Their Season with LCL Rockstars

💜


At Phoenix Athletics, we believe every child deserves the chance to soar — and that includes helping families make the dream of all star cheer financially accessible. We know cheer can be an investment, but you don’t have to face it alone. That’s why we’re proud to partner with LCL Rockstars, a volunteer-based fundraising organization that puts money directly into your child’s Phoenix account — not your taxable income.


💡 So… How Does It Work?

It’s simple! When you volunteer at local events like:


🎟️ Amerks, Knighthawks, or Red Wings games

🎶 Concerts and festivals

🦓 Zoo Brews

🍽️ Banquets and community events

… you earn money that goes directly toward your child’s gym account. That means less out-of-pocket stress for you — and more opportunity for your athlete.



✅ Key Highlights:

  • Flexible commitment: You choose which events to work, around your own schedule.

  • Zero upfront cost: No fees to join or participate.

  • Direct benefit: Funds can be used for tuition, uniforms, travel costs, classes, or merchandise.

  • Tax-friendly: Because funds are credited to your athlete’s account, they do not impact your household income.


✨ Real Results from Real Parents

Phoenix parent Cyndi used LCL to pay off an entire season — and is starting this year with a credit balance. Her secret? Choosing a few key events to work that aligned with her schedule and committing to the process. She’s now helping other families get started and is happy to share her experience with you. “LCL didn’t just take the financial pressure off — it connected me with a network of awesome, like-minded parents. We cheer together for more than just our kids. We cheer for each other.”



🔔 Important Notes:

  • While there’s no minimum requirement, signing up and not attending an event can result in removal from the program. LCL takes their commitments seriously — and so do we.

  • LCL is open to all Phoenix families, no matter your child’s age or level.


💬 Want to Get Started?

We’re thrilled to help connect you with Cyndi or answer any questions you might have. Just reach out to the gym, and we’ll walk you through your next steps. Phoenix Athletics is more than a gym — we’re a family. And families support each other. With LCL Rockstars, we’re not just helping kids grow into athletes. We’re helping parents breathe a little easier along the way.





 
 
 

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