Meet The Coaches

At Phoenix Athletics, we believe great coaching is the foundation of a successful cheerleading experience. Our staff is more than just experienced — they’re mentors, motivators, and role models who inspire athletes to push their limits and believe in themselves.

With over 13 years of experience in the cheer industry—spanning recreational, school-based, and all-star programs—I have dedicated my career to building strong, confident athletes both on and off the mat.

Starting my cheerleading journey as an athlete, I quickly fell in love with the discipline, athleticism, and teamwork at the heart of the sport. Having experience across multiple levels of cheer gave me a well-rounded perspective and fueled my passion for coaching.

As a coach, I have led teams to the highest levels of competition, including the All Star World Championships, earning D2 Summit bids, and securing numerous national championship titles along the way.

With a degree in Kinesiology, I have combined my deep understanding of human movement and athletic performance with a coach’s intuition and heart. My training philosophy focuses on proper technique, injury prevention, and mental resilience—ensuring every athlete receives comprehensive support in their cheer journey.

Alyssa Britton

Owner & Coach

Allison Violette

Program Consultant & STUNT Director

My passion for nurturing talent and fostering growth has been the driving force behind my 15+ years of impactful experience in Cheerleading, Stunt and Flyer Training.

As a dedicated instructor, I have guided numerous athletes to success, evidenced by Summit Finalist positions, a Regional Summit Championship Title, the Cheerleading Worlds experience, and multiple choreography awards.

As the head Varsity Coach at Schroeder High School, I quickly achieved significant success, winning Sectionals in my first year and placing Top 3 in New York State.

I am also thrilled to introduce a new opportunity to the area with Stunt the Sport, an emerging NCAA sport offering a unique and dynamic play on cheerleading. I am eager for the opportunity to apply my extensive coaching and mentorship background, along with my experience in marketing, ownership, management, and director roles, in a consulting capacity.

I’m excited for the opportunity to be in a dynamic and supportive environment where I can contribute my expertise to cultivate a culture of continuous improvement and drive success.

Jamie Rich

Team Coach & Instructor

With over 25 years dedicated to coaching cheerleading at the all-star, high school, and recreational levels, my primary focus has always been on the comprehensive education of each athlete.

I believe that fostering a deep understanding of technique, safety, and the principles behind every skill is paramount to their long-term development and success in the sport.

My coaching philosophy centers on empowering athletes with the knowledge they need to excel and cultivate a lifelong passion for cheerleading.

Brianna Loos

Team & Tumbling Coach

Entering my second season coaching at Phoenix Athletics, I bring several years of experience to the program. This includes three seasons as Cheer Director and Head Coach for the Irondequoit Jr. Lancers youth rec team. Here at Phoenix, I also enjoy teaching tumbling classes up to Level 2.

Cheerleading is truly a family passion for us. My daughter is now in her third season with Phoenix, and her seventh overall, so we share the mat together. Coaching isn't just a role for me; it's something my daughter and I love doing together, building skills, confidence, and creating lasting memories

Chance Violette

Guest Tumbling Instructor

With over 20 years of experience as an Instructor and Coach, I bring a wealth of expertise, including having served as a Tumbling Director and coaching levels 1 through 6.

As an elite coach, I've had the privilege of training athletes who have achieved significant success, including winning Summit championships and multiple World Champion titles.

While my schedule allows, I will be offering individual lessons and guest coaching for scheduled classes and clinics.

Eliana Rodriguez

Team & Tumbling Coach

As an all-star cheer coach and tumbling instructor, I am enthusiastic and dedicated to helping young athletes thrive. My passion lies in fostering confidence, teamwork, and skill development in each individual I work with.

I am committed to creating a positive and engaging environment where athletes can achieve their full potential in both routines and tumbling. I look forward to a successful and rewarding season together.

Interested in joining the team?

Are you passionate about cheerleading, mentorship, and making a lasting impact on young athletes?

At Phoenix Athletics, we’re always looking for enthusiastic, skilled, and positive individuals to join our coaching staff. Whether you’re an experienced coach, former cheerleader, gymnast, or just someone who loves working with kids — we want to hear from you!

We offer:

A supportive, team-oriented coaching environment
Ongoing professional development and education advancement opportunities
Opportunities to work with top-level athletes and award-winning teams
A chance to shape the next generation of cheerleaders — both on and off the mat

Current Openings May Include:

All-Star Half Year Team Coaches (Levels 1–2)
Tumbling Instructors
Assistant Coaches & Junior Mentors
Seasonal or Guest Coaches