aboutus
Welcome to Phoenix Athletics — Where Passion Meets Performance
Phoenix Athletics NY is more than just a cheer gym; it's a thriving community dedicated to supporting athletes on their cheerleading journey. With our emphasis on providing top-notch training, personalized coaching, and an encouraging atmosphere, we strive to help you achieve your dreams and surpass your expectations.
Whether your child dreams of competing at The Summit or is just starting their first cartwheel, our mission is the same: to help every athlete reach their full potential — on and off the mat.
Our Story
Phoenix Athletics opened its doors in 2019. Ran by Alyssa Britton, a lifelong cheerleader and passionate coach, with a simple goal: to create a cheerleading program that combines elite training with a focus on character, confidence, and community.
What started as a small group of determined athletes has grown into a thriving gym with multiple all-star teams, tumbling classes, and a loyal family of athletes and supporters.
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USASF-Certified Coaching Staff
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Award-Winning Teams with a proven record at local, regional, and national competitions
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Inclusive and Supportive Culture that celebrates every athlete’s progress
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Focus on quality over quantity– offering personalized coaching, tailored training, and meaningful relationships
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State-of-the-Art Facility equipped with a full-size spring floor, tumbling track, and more
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Athlete-First Philosophy – We care about the person behind the uniform
What Makes Us Different
Meet our Coaches
Our staff is a team of passionate professionals who bring a wealth of experience — from recreational cheer to national competition coaching. More than that, they’re mentors who build strong, respectful relationships with athletes of all ages. Our coach lead with energy, strategy, and a heart for every athlete.
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Hard Work Pays Off
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Every Athlete Matters
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Cheer is a Team Sport
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Growth leads to Perfection
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We Win Together, and Learn Together
We believe
Join the Phoenix family!
Whether you’re looking to try out for a competitive team, start tumbling, or just explore what cheer is all about — we’d love to meet you.
📞 (585) 260-0686
📧 phoenixathleticsny@gmail.com
📍 Located in Rochester, NY
Let’s build something amazing together — one stunt, one skill, one season at a time.
Our Golden Rule
Sports are full of challenges. At Phoenix Athletics, we don't use the word CAN'T. We face challenges head-on with a positive mindset. We teach athletes to use phrases like "I'm struggling with…" or "I'm not yet able to…". This helps us reinforce a growth mindset and set goals to succeed. We recognize our challenges, but we do not let them control us. This rule is used with all age groups.